It’s no secret that successful real estate agents use marketing hacks to get ahead of the pack. Whether you’re just getting started or have been in the business for decades, knowing and implementing these strategies will help you stand out from the competition and make more sales.
In this article, we’ll be discussing five successful marketing hacks for real estate agents that will help you increase exposure and make more sales.
Let’s get started!
Boost Engagement with Polls, Q&As, and Contests
Much of real estate marketing today centers around the social media sphere, where engagement is the key metric to be watching for. Potential leads might balk if they see that your account has hundreds or thousands of followers but barely any comments or reactions on the posts.
To increase engagement on your posts, try including polls to help gauge the interests of your audience or questions that you can use later in a Q&A post.
You could also run a contest where followers can enter by tagging friends in the comments section for bonus entries. This is an easy way to increase your reach and grow your follower count while simultaneously engaging with others who might be interested in what you have to say.
Create an Actionable Plan for Organic Social Media Reviews
Most real estate agents know that getting organic social media reviews is essential to growing your business. With most consumers searching for a real estate agent on Facebook and Yelp, you must build up your reviews to help boost trust and credibility with potential customers.
But just because these reviews aren’t up to you doesn’t mean you can sit back and wait for them to come in.
A successful real estate agent knows the value of proactiveness. To increase the chances of receiving organic social media reviews, be sure to have a plan. Some good tips to start getting reviews for your services are:
- Leaving positive reviews for others
- Automate or simplify how clients can leave reviews for you
- Diversify your reviews’ presence—make sure your clients can learn about you on platforms other than just Zillow
- Seek out recommendations for locals
Not everyone will take the time to leave a review for your services, but even just one or two can help boost trust and authenticity. Use these tips to increase engagement with your clients so that they are more likely to want to provide feedback on social media channels.
Cater Toward Specific Lifestyles and Interests
There are lots of emotions that come into play when it comes to buying or selling a home. It can be exciting, stressful, and overwhelming.
Help clients get through these emotions by catering to their lifestyles and interests.
For example, if you know a family is moving out of the city into the suburbs with children, remind them that they’ll have access to top-rated schools within driving distance rather than having to take public transportation every day.
If you’re working with millennials who are thinking about buying their first home, it might help to emphasize the financial benefits of owning versus renting.
Catering to your client’s specific needs will also be useful during your open house. Using home staging to emphasize the benefits of owning might help parents better imagine themselves in the home with their children, for example.
Use Clear Language in Your Marketing
Many buyers today are wary of real estate agents and the language they commonly use to conceal the truth. For instance, ask yourself if you’ve ever seen something like this on a home’s listing:
“Perfect for first-time buyers!”
It sounds great, but what does that really mean? Obviously, it means nothing—you might as well say “opportunity of a lifetime,” or “perfectly imperfect.” And while the latter statement is certainly true, it doesn’t provide any specifics about what’s so perfect or imperfect.
If you want to avoid this kind of confusion, be sure your marketing includes only details that are factual and relevant. Don’t try to sugarcoat things just because you think it’ll make people more likely to buy the home—if they’re looking for an honest opinion on why they should or shouldn’t buy, they won’t trust marketing that’s designed to trick them into buying.
Becoming a Valued Member of Your Community
Your relationships with your clients are about more than just successful real estate transactions. You want them to see you as an essential part of the community.
Volunteering is a great way to get to know potential clients and spread the word about your services—while helping improve your community. Raise awareness for your services by donating a portion of the proceeds from home sales to local charities or organizations that will help share information about you and what you do with others in town.
These hacks are sustainable ways of building your business that will help strengthen your relationships with clients and the community. While there are lots of other short-term tips you can use to bump up sales, these are the ones that will produce long-lasting results. The trust you build with your community will be a source of successful real estate transactions and referrals long after you’ve closed your last deal.